Meet your Concierge Team
Steven Ritter
Steven has personally owned and managed residential properties for over 30 years. In 2007, he and Paula Walsh, his business partner, developed Playa Realty & Management. After a very successful run of eleven years, the assets of this company were sold early in 2019. Paula, Sally (Ritter) and Steven then opened Concierge Realty Group. Prior to entering real estate, Steven managed a career with a Fortune 500 company in Denver, Colorado. His accountabilities included marketing, operations and sales. Steven and his wife Sally moved from Denver to Ponte Vedra Beach in 1999 for an opportunity to run, market, and sell a malt beverage distributor. That was accomplished and was followed by a two and a half year assignment with a major pharmaceutical company in Puerto Rico. After that assignment, Steven decided to follow his passion for real estate by starting up Playa Realty & Management LLC. Steven earned his degree in economics from City University of New York.
Paula Walsh
Partner/Broker Associate
- Phone: 904.504.4394
- Email Agent
Paula moved from New Jersey to Jacksonville in 1989. Her first employment in Jacksonville was as a Manager with a major transportation company. In 1995 she obtained her Real Estate Salesperson license and created a Property Management department for Century 21 American Realty & Associates. In 1997 she obtained her Brokers license and at that time she moved to Century 21 Harris Real Estate Property Management. In 2008 Paula helped develop Playa Realty & Management LLC. She was a Broker/Partner with this firm. In March 2019 the company was sold. Sally, Steve and Paula are now partners of Concierge Realty Group. Paula loves spending time with her family and thinks the Jacksonville area is awesome. She finds the climate wonderful and the people friendly. Paula says, “there is an abundance of things to do, I love the theater enjoy concerts, and of course am an avid football fan.” Paula takes full advantage of the waterways by boating, skiing and fishing. She thoroughly enjoys our beautiful beaches and the diversity of the restaurants in Jacksonville, but pizza is her favorite.
Sally Lopez-Ritter
Sally is a native of Denver, Colorado and earned her MBA degree from the University of Colorado. She has 20 years of progressive marketing and business leadership experience with two Fortune 500 companies; The Coors Brewing Company and The Coca-Cola Company. Following a successful corporate career, and seeking new challenges she became a realtor and started working as a realtor/ property manager with Playa Realty & Management. Now she has joined her husband Steve in an owner capacity with the Concierge Realty Group. She is very familiar with the communities in the beaches area and has had great success in selling the high end homes at the beaches. Sally believes her strong business and marketing background are the tools that give her and her clients the advantage. She will surprise and delight you with personalized service.
Tasha Carroll
Tasha was born and raised a Floridian. She worked in the Human Resources field for ten years prior to working with Playa Realty & Management. Tasha has been a Realtor/Property Manager with Playa Realty & Management for the last eight years. She very much enjoys spending time with her husband, Frank, raising their two boys. Tasha says, “Jacksonville is a wonderful place to raise a family, there is an abundance of outdoor activities including terrific local parks.” Tasha enjoys all types of water recreation and especially likes the beauty and fun of the local beaches.
SJ Rivera
Sales Associate
- Phone: 904.217.5384
- Email Agent
Rivera is a realtor and systems administrator for CRG. He helped expand the company by overseeing marketing operations, website development and maintenance.